Дослідження впливу кольорових рішень на сприйняття візуальних образів

Abstract

This study explores the influence of color solutions on the perception of visual images in contemporary graphic design. Color is considered not only as an aesthetic component but also as a powerful tool of visual communication that affects emotional response, attention, and interpretation of visual content. The research analyzes how different color combinations, contrasts, and tonal characteristics shape the viewer’s perception and emotional state.