Роль кольору та типографії в комунікації з читачем журналів

Abstract

Colors and typography in magazine design influence the perception of information, evoke emotions, and define style, attracting and holding the reader's attention. Consistent use of colors enhances brand awareness, meets the diverse needs of the audience, and makes the magazine visually appealing and fashionable. Fonts influence the style, tone, and mood of a message, and their functional purpose and compositional fit are crucial. The correct use of typography increases the readability, attractiveness and effectiveness of the text. Therefore, color and typography are vital elements in magazine design.