Предметна відеозйомка

Abstract

This work is devoted to the process of creating product video and its artistic aspects. In contemporary marketing strategies, product video shoots have become essential, providing businesses with a platform to exhibit their products, engage with consumers, and drive sales. A product video shoot involves the careful planning, execution, and editing of video content aimed at highlighting the features and benefits of a particular product. From conceptualization and scriptwriting to filming and post-production, each stage of the video production process plays a crucial role in shaping the final product. Companies are increasingly leveraging video marketing to promote their products and enhance brand visibility.