Internet marketing metrics visualization methodology for related search

Abstract

A generalization of various metrics and approaches for the disclosure of assessments of Internet marketing is given. A wavelet analysis technique is proposed for disclosing Internet marketing metrics in the case of using related search queries. Wavelet coherence is selected to understand the ideology of using wavelet analysis techniques to investigate Internet marketing metrics. The possibility of a comparative analysis for related search queries is shown. The possibility of visual analysis of Internet marketing metrics using wavelet analysis technique was noted. Specific examples of the use of coherence wavelet for analyzing Internet marketing on specific queries are given.