Internet marketing metrics visualization methodology for related search

Omarov, M.; Tikhaya, T.; Lyashenko, V.

Публікація:
Internet marketing metrics visualization methodology for related search

dc.contributor.author	Omarov, M.
dc.contributor.author	Tikhaya, T.
dc.contributor.author	Lyashenko, V.
dc.date.accessioned	2020-03-31T19:12:48Z
dc.date.available	2020-03-31T19:12:48Z
dc.date.issued	2019
dc.description.abstract	A generalization of various metrics and approaches for the disclosure of assessments of Internet marketing is given. A wavelet analysis technique is proposed for disclosing Internet marketing metrics in the case of using related search queries. Wavelet coherence is selected to understand the ideology of using wavelet analysis techniques to investigate Internet marketing metrics. The possibility of a comparative analysis for related search queries is shown. The possibility of visual analysis of Internet marketing metrics using wavelet analysis technique was noted. Specific examples of the use of coherence wavelet for analyzing Internet marketing on specific queries are given.	uk_UA
dc.identifier.citation	Omarov M., Tikhaya T., Lyashenko V. Internet marketing metrics visualization methodology for related search // International Journal of Advanced Trends in Computer Science and Engineering. – 2019. – Vol. 8(5). – P. 2277-2281.	uk_UA
dc.identifier.issn	2278-3091
dc.identifier.uri	http://openarchive.nure.ua/handle/document/11282
dc.language.iso	en	uk_UA
dc.publisher	WARSE	uk_UA
dc.subject	Wavelet coherence	uk_UA
dc.subject	Internet metric	uk_UA
dc.subject	visualization	uk_UA
dc.subject	search query	uk_UA
dc.title	Internet marketing metrics visualization methodology for related search	uk_UA
dc.type	Article	uk_UA
dspace.entity.type	Publication