Публікація: Effectiveness of a social media advertising of a football club
Завантаження...
Дата
2025
Автори
Назва журналу
ISSN журналу
Назва тома
Видавництво
Advertising and Media Centre of Kauno kolegija Higher Education Institution Layout Virginijus Valčiukas
Анотація
It is necessary to use modern adver-tising and effective brand promotion tools, such as social media to compete successfully. With algorithms it is possible to interact with specific groups,
such as sports fans, members of football communities or residents of a par-ticular region. This defines the relevance and aim of the work – to increase the effectiveness of FC Metalist brand through its social media promotion.
Опис
Ключові слова
digital marketing, brand promotion tools
Бібліографічний опис
Vovk O. Effectiveness of a social media advertising of a football club / O. Vovk, I. Chebotarova // International scientific-practical conference «Innovations in publishing, printing and multimedia technologies 2025»: book of abstracts. – Kaunas, 2025. – Р. 49.