Effectiveness of a social media advertising of a football club

Публікація:
Effectiveness of a social media advertising of a football club

dc.contributor.author	Vovk, O.
dc.contributor.author	Chebotarova, I.
dc.date.accessioned	2025-10-16T17:10:22Z
dc.date.available	2025-10-16T17:10:22Z
dc.date.issued	2025
dc.description.abstract	It is necessary to use modern adver-tising and effective brand promotion tools, such as social media to compete successfully. With algorithms it is possible to interact with specific groups, such as sports fans, members of football communities or residents of a par-ticular region. This defines the relevance and aim of the work – to increase the effectiveness of FC Metalist brand through its social media promotion.
dc.identifier.citation	Vovk O. Effectiveness of a social media advertising of a football club / O. Vovk, I. Chebotarova // International scientific-practical conference «Innovations in publishing, printing and multimedia technologies 2025»: book of abstracts. – Kaunas, 2025. – Р. 49.
dc.identifier.isbn	978-9955-27-662-3
dc.identifier.uri	https://openarchive.nure.ua/handle/document/32980
dc.language.iso	en
dc.publisher	Advertising and Media Centre of Kauno kolegija Higher Education Institution Layout Virginijus Valčiukas
dc.subject	digital marketing
dc.subject	brand promotion tools
dc.title	Effectiveness of a social media advertising of a football club
dc.type	Conference proceedings
dspace.entity.type	Publication