Публікація: Methodological Providing of Innovative Marketing Research Technology
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Дата
2020
Назва журналу
ISSN журналу
Назва тома
Видавництво
Estudios De Economia Aplicada
Анотація
The article highlights description of the new direction of consumer behavior marketing research, namely neuromarketing, which is an innovative tool of modern marketing science for establishing communication links at the subconscious level between a manufacturing company and a consumer audience in order to activate decision-making services. The methodological platform of neuromarketing research is formed, the theoretical basis of neuromarketing research is developed and the portfolio of neuromarketing research tools is created.
Опис
Indexation: Scopus, EconLit, RePec, Isoc, Latindex, Dialnet, Redalyc.DOI: https://doi.org/10.25115/eea.v38i4.3990
Ключові слова
Innovation Technology of Marketing Research, Neuromarketing, Neuromarketing Research
Бібліографічний опис
Methodological providing of innovative marketing research technology / L. Sokolova, G. Veriasova, V. Ivanova, O. Kurdenko, S. Ponomarov // Estudios De Economia Aplicada, 38(4). doi:10.25115/EEA.V38I4.3990.