Methodological Providing of Innovative Marketing Research Technology

Sokolova, L. V.; Ivanova, V. B.; Ponomarov, S. V.; Veriasova, G. M.; Kurdenko, O. V.

Публікація:
Methodological Providing of Innovative Marketing Research Technology

dc.contributor.author	Sokolova, L. V.
dc.contributor.author	Ivanova, V. B.
dc.contributor.author	Ponomarov, S. V.
dc.contributor.author	Veriasova, G. M.
dc.contributor.author	Kurdenko, O. V.
dc.date.accessioned	2021-12-28T19:37:34Z
dc.date.available	2021-12-28T19:37:34Z
dc.date.issued	2020
dc.description	Indexation: Scopus, EconLit, RePec, Isoc, Latindex, Dialnet, Redalyc.DOI: https://doi.org/10.25115/eea.v38i4.3990	uk_UA
dc.description.abstract	The article highlights description of the new direction of consumer behavior marketing research, namely neuromarketing, which is an innovative tool of modern marketing science for establishing communication links at the subconscious level between a manufacturing company and a consumer audience in order to activate decision-making services. The methodological platform of neuromarketing research is formed, the theoretical basis of neuromarketing research is developed and the portfolio of neuromarketing research tools is created.	uk_UA
dc.identifier.citation	Methodological providing of innovative marketing research technology / L. Sokolova, G. Veriasova, V. Ivanova, O. Kurdenko, S. Ponomarov // Estudios De Economia Aplicada, 38(4). doi:10.25115/EEA.V38I4.3990.	uk_UA
dc.identifier.issn	1133-3197
dc.identifier.uri	https://ojs.ual.es/ojs/index.php/eea/article/view/3990
dc.identifier.uri	https://openarchive.nure.ua/handle/document/18830
dc.language.iso	en	uk_UA
dc.publisher	Estudios De Economia Aplicada	uk_UA
dc.subject	Innovation Technology of Marketing Research	uk_UA
dc.subject	Neuromarketing	uk_UA
dc.subject	Neuromarketing Research	uk_UA
dc.title	Methodological Providing of Innovative Marketing Research Technology	uk_UA
dc.type	Article	uk_UA
dspace.entity.type	Publication