Кафедра економічної кібернетики (ЕК)
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Публікація A systematic approach to learning needs analysis(BoScience Publisher, 2022) Latynin, M. A.; Melnykov, A. F.; Kobzev, I. V.; Kosenko, A. V.; Kosеnko, V. V.The article defines the features of professional training of civil servants in the context of the formation of a new paradigm of state management of labor resources, which provides for ensuring its dependence on factors of the external socioeconomic environment, the orientation of civil servants towards the development of public-private partnerships, the relationship of training with active self-educationПублікація Activation of innovative development of industrial enterprises of Ukraine: an actual requirement of the time(Іnternational Science Group. Boston, 2020) Соколова, Л. В.; Іванова, В. Б.; Верясова, Г. М.; Курденко, О. В.Публікація Analysis of the cost-price of the enterprise's production(Baltija Publishing, 2016) Колісник, О. В.Публікація Analysis of the resource potential of the subjects of agrarian business of Ukraine: the state and efficiency of use(ХНУРЕ, 2023) Степаненко, С. В.Agriculture is the primary sector of Ukraine's national economy, the state of development of which largely determines the potential of the country's competitiveness, export potential, and opportunities to ensure the nation's food security. To accomplish these tasks from a strategic perspective, modern processes of managing the reproduction of resources in the agricultural sector are critical, which, in the context of transformational changes in the direction of sustainable development, acquire new priorities. Sustainable development involves meeting the interests and needs of present and future generations based on the conservation and reproduction of natural and biological resources while solving the problems of improving the quality of life of the population of rural areas and the country.Публікація Assessment of risks in conditions of provision of security of economic activities of organizations(Military Academy of Lithuania, 2019) Полозова, Т. В.; Черкашина, М. В.; Шаповал, О. А.; Романчик, Т. В.; Алзубі Лайт Абдел Карім МохаммадThe study of the evolution of the economic security of the business entity has shown that at the present stage of economic development it is important to consider the factors of influence on economic security, in particular: the effectiveness of management, personnel and financial safety, a strategic approach to the functioning of the communication system of protection, taking into account the evolution of security and active search for innovative modern domains of development of industrial organizations and increase of the responsibility of performers for the consequences of their work. This allows to reduce the risk of loss of economic safety of the business entity. It was argued that innovative conceptualization of risk as a probable threat of losses lies within the scope of activity of managers of various units and has features of probable economic and objective-subjective nature, as well as a wide range of variability of the impact on the issues of economic safety and is conditioned by the dynamic development of important societal significant economic processes at the global and national levels, which ultimately contributes to enhancement of the organization’s competitive advantages.Публікація Challengers of Digitalization of Ukrainian Industrial Enterprises(ХНУ, 2019) Шейко, І. А.; Стороженко, О. В.The development of the digital economy and society of Ukraine is a crucial factor for the success of not only all reforms, but also Ukrainian business on the world stage. Ukraine is an important player in the global digital market, but unfortunately, solely as an exporter of IT services and brains. High developed traditional sectors can be a good basis for providing elements of digitalization. For Ukraine, machine building is one of the most priority and export-oriented industries, where it already has world recognition.Публікація Cognitive-Discourse Approach as a Methodology for the Analysis of Intercultural communication(ХНУ ім. В. Н. Каразіна, 2018) Sereda, A.Публікація Comparison of dataset oversampling algorithms and their applicability to the categorization problem(ХНУРЕ, 2023) Teslenko, D.; Sorokina, A.; Khovrat, A.; Huliiev, N.; Kyriy, V.The subject of research in the article is the problem of classification in machine learning in the presence of imbalanced classes in datasets. The purpose of the work is to analyze existing solutions and algorithms for solving the problem of dataset imbalance of different types and different industries and to conduct an experimental comparison of algorithms. The article solves the following tasks: to analyze approaches to solving the problem – preprocessing methods, learning methods, hybrid methods and algorithmic approaches; to define and describe the oversampling algorithms most often used to balance datasets; to select classification algorithms that will serve as a tool for establishing the quality of balancing by checking the applicability of the datasets obtained after oversampling; to determine metrics for assessing the quality of classification for comparison; to conduct experiments according to the proposed methodology. For clarity, we considered datasets with varying degrees of imbalance (the number of instances of the minority class was equal to 15, 30, 45, and 60% of the number of samples of the majority class). The following methods are used: analytical and inductive methods for determining the necessary set of experiments and building hypotheses regarding their results, experimental and graphic methods for obtaining a visual comparative characteristic of the selected algorithms. The following results were obtained: with the help of quality metrics, an experiment was conducted for all algorithms on two different datasets – the Titanic passenger dataset and the dataset for detecting fraudulent transactions in bank accounts. The obtained results indicated the best applicability of SMOTE and SVM SMOTE algorithms, the worst performance of Borderline SMOTE and k-means SMOTE, and at the same time described the results of each algorithm and the potential of their usage. Conclusions: the application of the analytical and experimental ethod provided a comprehensive comparative description of the existing balancing algorithms. The superiority of oversampling algorithms over undersampling algorithms was proven. The selected algorithms were compared using different classification algorithms. The results were presented using graphs and tables, as well as demonstrated in general using heat maps. Conclusions that were made can be used when choosing the optimal balancing algorithm in the field of machine learning.Публікація Conceptual principles of formation marketing strategy of agricultural enterprises in the conditions of wartime(2023) Полозова, Т. В.; Мурзабулатова, О. В.; Красноруцький, О. О.; Маренич, Т. Г.; Марченко, В. А.The article is devoted to the characteristics and justification of improving the mechanism of formation of the marketing strategy of agrarian enterprises in wartime conditions. It was determined that the marketing strategy acquires the status of a priority in the system of enterprise strategies and should be organically combined with the overall corporate strategy. It was found that there are different approaches to revealing the essence of the terms "marketing", "marketing management", and "marketing strategy", which require their author's definition. In the article, marketing is understood as a complex of the enterprise's current organizational and management actions, aimed at using the exchange to meet the real needs, requirements, and wishes of consumers and achieve the goals of the manufacturer (seller) with an orientation to social ethics. It has been proven that marketing strategy is a separate concept with its own goals and tools for achievement, which is focused on creating an appropriate system of relationships with consumers. At the same time, the marketing strategy of an enterprise is defined in a broad sense as a set of ideas regarding general, non-detailed ways of creating or changing consumer perceptions of a product over a specified period using available marketing tools and available resources in certain competitive conditions, which allows the enterprise to achieve commercial success and general goals. It is advisable to form the marketing strategy of an agricultural enterprise based on the basic concept of its development and consider resources and opportunities, the state and features of competition, demand trends, external environmental conditions, and internal factors in the relationship. It was concluded that when developing a clear and understandable marketing strategy, it is crucial to set achievable and measurable development goals, use only verified data when analyzing the current state of the market and one's own capabilities, find alternatives, and approach solving problems creatively and creatively. Each aspect of the agribusiness marketing strategy is suggested to be viewed digitally. It was determined that the primary goal of the marketing strategy in a "peaceful" time is to obtain the maximum profit to achieve a sustainable competitive advantage due to the understanding of consumer needs and market realities. In wartime - continuity, and profitability of production, preservation of jobs, payment of wages, provision of logistics, and building relationships of trust, support, and care with buyers and customers. It is well-founded that marketing underwent significant transformations during the war, and accordingly, the principles of developing its strategy also changed. The principles of marketing strategy formation in agricultural enterprises in wartime conditions include the following: social orientation; justified riskiness; flexibility and maneuverability (adaptability); concentration of efforts on current areas of marketing activity; focus on obtaining results in the short term; relationship and interdependence of strategy and tactics. Стаття присвячена характеристиці та обґрунтуванню вдосконалення механізму формування маркетингової стратегії аграрних підприємств в умовах воєнного часу. Визначено, що маркетингова стратегія набуває статусу пріоритетної в системі стратегій підприємства та має органічно поєднуватися із загально корпоративною стратегією. З’ясовано, що існують різні підходи до розкриття сутності термінів «маркетинг», «маркетинговий менеджмент», «маркетингова стратегія», що вимагало авторського їх визначення. Під маркетингом в статті розуміється комплекс актуальних організаційно-управлінських дій підприємства, спрямованих на використання обміну для задоволення реальних потреб, вимог, побажань споживачів і досягнення цілей виробника (продавця) з орієнтацією на соціальну етичність. Доведено, що маркетингова стратегія є окремим поняттям із власними цілями та інструментами їх досягнення, що сфокусоване на створенні відповідної системи взаємовідносин із споживачами. При цьому маркетингову стратегію підприємства у широкому сенсі визначено як сукупність ідей щодо загальних недеталізованих способів створення чи зміни уявлень споживачів про продукт за визначений проміжок часу за допомогою доступних маркетингових інструментів та наявних ресурсів у певних конкурентних умовах, що дозволяє підприємству досягнути комерційного успіху та загальних цілей. Маркетингову стратегію аграрного підприємства доцільно формувати на основі базової концепції його розвитку та враховувати при цьому ресурси та можливості, стан і особливості конкуренції, тенденції попиту, умови зовнішнього середовища та внутрішні фактори у взаємозв’язку. Зроблено висновок, що розробляючи чітку та зрозумілу маркетингову стратегію, важливо ставити досяжні та вимірні цілі розвитку, при аналізі поточного стану ринку та власних можливостей використовувати тільки перевірені дані, знаходити альтернативи, підходити до розв’язання проблем творчо та креативно. Кожен аспект маркетингової стратегії агробізнесу пропонується розглядати через цифрову призму. Визначено, що головна мета маркетингової стратегії в «мирний» час – отримання максимального прибутку, досягнення стійкої конкурентної переваги за рахунок розуміння потреб споживачів і реалій ринку; у воєнний час – безперервність і беззбитковість виробництва, збереженість робочих місць, виплата заробітної плати, забезпечення логістики, вибудовування з покупцями і замовниками відносин довіри, підтримки та турботи. Обґрунтовано, що маркетинг у період воєнних дій зазнав суттєвих трансформацій, відповідно і принципи розробки його стратегії теж змінилися. До принципів формування маркетингової стратегії в аграрних підприємствах в умовах воєнного часу віднесено такі: соціальна спрямованість; виправдана ризикованість; гнучкість та маневреність (адаптивність); концентрація зусиль на поточних напрямах маркетингової діяльності; спрямованість на отримання результату в короткостроковій перспективі; взаємозв’язок та взаємообумовленість стратегії та тактики.Публікація Corporate Governance as an Anti-corruption Instrument of Corporate Enterprise(Хмельницький національний університет, 2018) Тімофєєв, В. О.; Жорж Аль ЖаммальДосліджено сучасний стан корупції в українських корпоративних підприємствах та вплив корупції на розвиток бізнесу. Розглянуто різні сфери діяльності, на які впливає корупція. Визначено важливу роль корпоративного управління та його елементів, що полегшують запобігання та протидію корупції в корпоративних підприємствах. Досліджено міжнародний досвід та найкращі практики у сфері запобігання та протидії корупції в корпоративних підприємствах. Розроблено пропозиції щодо удосконалення корпоративного управління компаній щодо запобігання та протидії корупції.Публікація Current Issues of Market Forecasting(ХНУРЕ, 2021) Sokolova, L. V.; Terfas Anas Abdulhakim M.Публікація Current state and directions of further circular agricultural economy development in Ukraine(2023) Степаненко, С. В.; Кузьома, В. В.; Тимошенко, К. В.The subject of the study is the analysis and development of the circular agricultural economy of Ukraine. Methodology. The study uses general scientific methods, in particular: theoretical generalisation; methods of positive-normative analysis and statistical analysis. The purpose is to assess current trends in the circular economy in the agricultural sector of Ukraine and to substantiate the directions of its further development. Research conclusion. Achieving the global sustainable development goals, to which Ukraine has joined, requires the search for and implementation of new business models aimed at ensuring the interests of current and future generations. The agricultural sector is of utmost importance in addressing these challenges, as it contributes to solving the problem of hunger, ensuring food security and improving the quality of life of the world's population. The article provides an overview of the current problems of development of the agro-circular economy, which is proposed to be considered as one of the tools for achieving the goals of sustainable development. The main problematic aspects that impede the intensification of agro-circular transformations in Ukrainian agriculture are identified. The article compares certain indicators of the level of agro-circularity in the EU and Ukraine. An analysis of the current state of development of the circular economy in Ukrainian agriculture is carried out. On the basis of economic and statistical models, the level of dependence of agricultural production on the use of new material resources is studied. The obtained results show low rates of development of circular processes in the agricultural sector of Ukraine and a high level of consumption of input resources. The study of the methodological basis for assessing the state of development of the closed-type agro-economy has allowed to propose the authors' vision of systematisation of indicators of the level of development of circular processes in agriculture. This systematisation was based on the identification of five main dimensions: consumption of new materials, waste volumes, agricultural waste management, economic efficiency, and state financial support. The study identified key priority areas for further development of the agro-circular economy in Ukrainian agriculture.Публікація Definition of learning needs as a necessary element of the learning process(Іnternational Science Group, 2022) Latynin, M.; Melnykov, A.; Kobzev, I.; Kosenko, A.; Kosеnko, V.Definition of learning needs as a necessary element of the learning processПублікація Development of the economic mechanism for managing the resources of railway transport enterprises(PC Technology Center, 2020) Соколова, Л. В.The object of research is resource management of railway transport enterprises. One of the most problematic areas is the development of a mechanism for managing the resources of enterprises, taking into account the characteristics of individual indicators of their activities. The resource management process is implemented on the principle of «deviation management». The analysis of modern theoretical and methodological approaches to ensuring the management process of railway transport enterprises is carried out. Certain shortcomings of existing approaches to enterprise resource management are identified, taking into account their industry specifics, shortcomings in managing their activities in a competitive environment. In the course of the study, the approaches to modeling the process of resource management of railway transport enterprises were used. It has been determined that the theoretical basis for the formation of a resource management mechanism for railway transport enterprises is a theoretical research platform, which is a set of basic interrelated terminological concepts and categories. An important component of the enterprise resource management mechanism is the unit for assessing the integral indicator of the resource management efficiency of railway transport enterprises. The peculiarities of the synthesized mathematical model for assessing the integral indicator is the use of temporal local indicators of stimulants and destimulants, which reflect the dynamics of changes in the aggregate of both well-known and specific for industry enterprises indicators of the effectiveness of managing various types of resources of railway enterprises. Thanks to this, it is possible to analyze the dynamics of the numerical values of the desired indicator, which makes it possible to evaluate its trend over time -– a positive (with growth) or negative (with a decrease) trend of change. A critical examination of the data obtained will provide management with important exclusive information, the use of which will contribute to increasing the level of scientific validity of decisions taken at the stage of strategic planning, when drawing up business plans for the development of railway enterprises.Публікація Diagnostics of Financial Ability of Innovation and Investment Projects(Publishing house «BREEZE», 2014) Полозова, Т. В.У даній статті запропоновано сукупність показників для діагностики фінансової спроможності інноваційно-інвестиційних проектів. Запропонований методичний інструментарій передбачає використання мінімально допустимої кількості показників, які мають бути обов’язково враховані на стадії попередньої експертизи та відбору інноваційно-інвестиційних проектів. Це дозволяє швидко обрати проект (проекти) з кількох альтернатив для більш детальної, поглибленої діагностики. The collection of the factors for diagnostics of the financial ability innovation and investment project is offered. Offered methodical toolbox provides use minimum possible amount factors, which must be are without fall taken into account on stage of the preliminary expert operation and selection innovation and investment project. This allows quickly to choose the project from several alternatives for more detailed, deepened diagnosticses.Публікація Digital Business Communities in EU(ХНУРЕ, 2022) Шейко, І. А.; Помогалова, Н. В.; Полозов, О. Б.Digital business communities allow you to quickly find partners, suppliers, agents, and expand your network of contacts and have some advantages.Публікація Digital Gap in EU Countries and its Impact on Labour Productivity and Global Competitiveness(University of Hradec Králové, 2021) Polozova, T. V.; Kolupaieva, I.; Sheiko, I.Nowadays digitalization has become a global trend that allows countries and individuals to get a number of benefits for economic and social development. Every country is trying to promote digital innovation through regulatory policies. However, the results of such policies vary for different countries, creating digitalization gaps. The aim of the research is to assess the gaps in digitalization process and productivity among EU-members countries, and to evaluate how such gap impact on competitiveness of the country. On the basis of DESI index and labour productivity data for EU-members four clusters were formed. Also, on the base of International DESI index and Global Competitiveness Score EU-members and seven global developed countries were divided into four clusters. As a result, leaders, perspective countries, followers and transition countries were identified reflecting the digital and labour productivity divide between them. Leading positions are occupied by North Europe countries, while number of Eastern Europe countries located at opposite side. Results of cluster analysis shows the linkage between digital development and human development due to co-movement of DESI and Human Development Index.Публікація Digital Industry in Ukraine: challenges and perspectives(ХНУРЕ, 2021) Полозова, Т. В.; Шейко, І. А.; Колупаєва, І. В.; Отенко, В. І.The article considers the issues of digitalization of Ukrainian industry. The experience of European countries in the formation of digitization policies at the national level is analyzed, as well as the first results of the implementation of such policies are evaluated. Prospects for the development of digital technologies in the industry of Ukraine are considered. It is noted that the main challenges to digital development are the high level of corruption in the country, external threats, political risks, low level of investment by foreign investors. The impact of the pandemic on the growth of the information technology sector in Ukraine is also assessed. Thus, the development of Ukraine's digital economy is a crucial factor for the success, competitiveness of Ukrainian business on the global market, as well as for attracting investment to the country. But also a necessary condition is the state support of digitalization processes without attempts of over-regulation.Публікація Digital Transformation in the Context of Sustainable Development of European Countries(Problemy Ekorozwoju – Problems of Sustainable Development, 2024) Полозова, Т. В.; Шейко, І. А.; Колупаєва, І. В.The country’s sustainable development is focused on improving the quality of life at the global level, ensuring equal access to education and public goods, and caring for the environment and biodiversity, as well as responsible consumption and production. Digital technologies are among the main drivers of sustainable development. It is very important to develop government strategy and choose correct measures aimed at ensuring sustainable devel-opment of the countries in terms of the digitalization processes. The purpose of the research is to investigate the nature of the correlation between indicators of digital development and sustainable development of the European countries, as well as to identify policy directions and measures regarding their digital and sustainable progress. Methods of the research are principal component analysis, geometric aggregation, and cluster analysis. The posi-tive correlation within the digital and sustainable development is observed. Most indicators of digital and sustain-able development positively correlate with each other. Based on PCA, it was found that indicators of sustainable development have a stronger intercorrelation than those of digital development. Based on the construction of in-tegral indicators of digital and sustainable development, a cluster analysis was conducted. The main digital tools that contribute to the achievement of each of the 17 goals of sustainable development were determined. The results of the analysis provide a suitable basis for comparing the digital and sustainable development of individual coun-tries and offer opportunities to identify tools and strategy directions for policymakers.Публікація Digitalization of public administration(2023) Kobzev, I. V.; Мельников, О. Ф.; Petrov, K. E.; Melnykov, O. O.На сучасному етапі світова економіка вступає в новий етап цифрового розвитку, який характеризується в тому числі активної трансформацією інститутів і механізмів публічного управління. В останнє десятиліття проблеми підвищення ефективності та якості управління виступають найважливішим напрямком досліджень, результати яких визначають принципи реформування інститутів державного управління