Strategies of Interaction with a Consumer Within the Marketing Product Policy

Полозова, Т. В.; Стоян, О. Ю.; Діденко, Є. В.; Стороженко, О. В.; Москвічова, О. С.

Публікація:
Strategies of Interaction with a Consumer Within the Marketing Product Policy

dc.contributor.author	Полозова, Т. В.
dc.contributor.author	Стоян, О. Ю.
dc.contributor.author	Діденко, Є. В.
dc.contributor.author	Стороженко, О. В.
dc.contributor.author	Москвічова, О. С.
dc.date.accessioned	2019-02-01T09:24:02Z
dc.date.available	2019-02-01T09:24:02Z
dc.date.issued	2018
dc.description	All papers published in the Entrepreneurship and Sustainability Issues are indexed/abstracted by: Web of Science, Scopus, Clarivate Analytics.	uk_UA
dc.description.abstract	A matrix of strategies for interaction with a consumer in the Internet is developed based on the use of two-vector coordinate system: the degree of consumer readiness to purchase and the communication environment. The means of promotion has been analyzed in accordance with the strategy of interaction with the consumer in the Internet. The KPI system for the communication activity of the enterprise in the Internet was proposed on the basis of crowd-technologies. The built matrix of areas of correction of the communication policy allows the company to determine the further direction of correction of communications for each level of communication influence.	uk_UA
dc.identifier.citation	Stoian O., Polozova T., Didenko E., Storozhenko O., Moskvichova O. Strategies of interaction with a consumer within the marketing product policy // Entrepreneurship and sustainability issues. – 2018. – № 6 (2). – С. 1018-1027.	uk_UA
dc.identifier.issn	2345-0282
dc.identifier.uri	http://openarchive.nure.ua/handle/document/7813
dc.language.iso	en	uk_UA
dc.publisher	Entrepreneurship and sustainability issues	uk_UA
dc.relation.ispartofseries	6(2);
dc.subject	marketing product policy	uk_UA
dc.subject	strategy	uk_UA
dc.subject	communication policy	uk_UA
dc.subject	consumer	uk_UA
dc.subject	crowd-technologies	uk_UA
dc.title	Strategies of Interaction with a Consumer Within the Marketing Product Policy	uk_UA
dc.type	Article	uk_UA
dspace.entity.type	Publication