The influence of color on beauty salon branding

Abstract

This article examines the role of color in beauty salon branding within the context of contemporary digital communication and visual identity design. The study explores the psychological impact of color on consumer perception, emotional response, and behavioral decision-making, emphasizing its strategic significance in the branding process. Particular attention is given to the application of color in digital environments, where visual communication increasingly occurs through social media platforms and online interfaces. The research analyzes current color trends in the beauty industry and investigates the redesign process of the beauty salon «Color Me Studio» as a practical case study. The findings demonstrate that a well-structured color strategy enhances brand recognition, strengthens emotional connections with audiences, and improves the overall effectiveness of visual communication in both physical and digital spaces.