Редизайн б’юті-салону як спосіб підвищення конкурентоспроможності бізнесу

Abstract

This study examines the role of graphic identity redesign of the beauty salon «Color Me Studio» as a strategic tool for enhancing its competitiveness in the market. The purpose of the research is to analyze the economic impact of updating the salon’s visual communication and to determine effective approaches for increasing brand recognition and customer loyalty. The research employs literature analysis, statistical data, and comparative brand studies to assess how redesign influences marketing performance and financial indicators. Key aspects of graphic design are considered, including logos, color schemes, typography, promotional materials, and digital identity.