Аналіз етапів саунд-дизайну для рекламної кампанії

Abstract

Sound design plays an important role in the production of modern advertising videos. The process of creating an audio environment includes combining music, voice-over narration, and sound effects into a coherent audiovisual composition. This work analyzes the process of creating audio support for a Valentine’s Day advertising campaign for the Rozetka brand. Particular attention is given to the integration of music based on the Ukrainian folk song “Nich yaka misyachna”, voice-over recording, and environmental sound effects. Digital tools such as FL Studio and video editing software were used to synchronize audio elements with visual content. The applied workflow demonstrates how sound design enhances emotional perception and strengthens audience engagement in advertising media