Ефективність використання автоматичних стратегій на етапах запуску мультимедійної кампанії магазину будівельних матеріалів

Abstract

The paper examines the features of early diagnostics of the effectiveness of multimedia advertising campaigns in Google Ads for the building materials market. The feasibility of using automated bidding strategies at different stages of advertising campaign launch is analyzed, and a methodology for testing and phased implementation of automated strategies using interactive tools for analyzing and evaluating campaign performance is proposed. It has been proven that early diagnostics of multimedia campaign effectiveness enables the prompt identification of problematic advertising elements, improves the accuracy of target audience reach, and contributes to the optimization of the advertising budget.