Перспективи використання AR у поліграфічних виданнях культурно-освітнього призначення

Abstract

This work examines the prospects of integrating Augmented Reality (AR) into cultural and educational printed publications. By combining physical media with interactive digital content, AR significantly enhances user engagement, learning, and the popularization of cultural heritage. The technology enables the visualization of multimedia elements such as 3D models, animations, and video directly from printed pages. Despite technical challenges related to visual markers and software development, AR provides an innovative, multimedia-rich future for traditional publishing.