Колір і форма як фактори емоційного залучення дітей у взаємодію з книжками-картонками

Abstract

This study examines the role of color and form as factors of emotional engagement in children’s interaction with board books. The research considers how visual elements influence children’s perception, emotional responses, and interest in printed publications. Based on psychological studies of color perception and the phenomenon of shape bias, the paper emphasizes the importance of simple forms, clear visual hierarchy, and expressive color contrasts in illustrations. The study proposes design approaches for board books, including the use of limited color palettes, recognizable shapes, and interactive elements such as die-cut pages. These principles can be used in children’s publishing to create more engaging books for early readers.