Оптимізація графічного контенту для вебу: від формату JPEG до WEBP та AVIF

Abstract

The thesis analyzes the importance of graphic content optimization in modern web development under conditions of growing data volumes and rising hardware costs. It compares traditional formats (JPEG, PNG, GIF) with modern solutions such as WebP and AVIF, highlighting their superior compression efficiency and advanced capabilities. The study also considers responsive images and lazy loading as methods to improve website performance, SEO, and sustainability. The transition to WebP and AVIF is presented as an effective strategy for reducing resource consumption and enhancing overall web efficiency.