Вплив візуального дизайну персонажів на їх популярність та сприйняття у відеоіграх і фільмах

Abstract

The visual design of characters in video games and films plays a crucial role in shaping their identity, evoking emotional responses, and creating deeper associations with their story and personality. A harmonious combination of details, color palette, and stylistic choices contributes to the popularity of characters, transforming them into iconic symbols of cultural franchises.