Россохач К. О. Інформаційно-рекомендаційна система як інноваційний інструмент для автоматизації бізнес процесів інтернет магазину косметики

Abstract

The work describes the use of an information and recommendation system in an online cosmetic store as an innovative tool for automating business processes. It is noted that this approach allows improving the efficiency of the store by reducing time, human resource costs and increasing sales. Using an information and recommendation system can help a store increase customer loyalty and increase their shopping satisfaction through a personalized service approach