Застосування генеративних моделей для персоналізації дизайну поліграфічної продукції

Abstract

The possibilities of using generative artificial intelligence models for the personalization of printed product design are considered. The main design elements that can be adapted to different target audiences are identified. A model for creating several personalized design variants based on a single basic layout is proposed. The advantages and limitations of generative models in the development of variable visual content for printed advertising products are analyzed. Keywords: generative artificial intelligence, generative models, personalization, graphic design, printed products, visual content, advertising.