Візуальне проєктування символьних систем у медіадизайні

Abstract

This paper explores the principles of designing visual symbolic systems within media design, focusing on creating a logically structured runic mechanic for a fictional universe. By applying an engineering approach, the study demonstrates how geometric shapes, quantitative operators, and interconnecting lines form a coherent visual interface. The transition from abstract magic to a strict, physics-based symbolic language enhances the functional aesthetics of the media product. The research confirms that structured visual languages significantly improve audience immersion and the overall credibility of the fictional world