Вплив дизайну інтерфейсу на залучення користувача у вебдодаток стрімінгової платформи для перегляду фільмів

Abstract

The article discusses the role of effective UX/UI interface design as a tool for attracting users to web applications of streaming platforms for watching movies. It analyzes how effective user experience and visual design of interfaces affect the level of user engagement and retention. It has been established that the use of high-quality UX/UI solutions improves interaction with digital products by ensuring the adaptability of the interface for different types of devices. The practical significance of the study lies in the possibility of applying its results to improve web applications of streaming platforms for watching movies in order to increase their effectiveness and grow the number of users.