Динамічна та персоналізована айдентика бренду з використанням ШІ

Abstract

Personalization is becoming a major trend as AI enables dynamic brand elements that adapt to individual users, locations, preferences, or contexts. The study reviews key opportunities, popular tools like Looka, Adobe Firefly, and Midjourney, and real-world examples from brands such as Spotify (with custom playlist covers) and Nike (dynamic and personalized experiences). It discusses implementation methods, including user data analysis for hyper-personalization, while addressing challenges like data privacy risks and maintaining brand consistency.