Основні принципи підбору колірної гами для фірмового стилю студентської організації

Abstract

Corporate identity largely depends on the choice of color, which affects brand recognition and emotional perception. This study examines the principles of choosing a color palette for a judicial organization based on color psychology and visual harmony. The results highlight the importance of using innovative and inclusive colors to reflect trust, motivation, and dynamism. The proposed palette provides a strong and recognizable visual identity. Correctly selected color solutions help to convey the values of the organization and effectively engage the target audience.