Аспекти розробки компонентів CRM-системи аптечної мережі

Abstract

The main goal of developing a pharmacy chain system is the ability to order online and create an active customer base. The last one will allow increasing profits and maintaining a stable level of earnings. To achieve this were implemented CRM system components: collecting and saving information on the number of customer orders, the time of last order and the total acquisition; RFM method and segmentation by category for each client. Based on the information collected, an individual list of advertised goods is created and then distributed through direct marketing.