Сучасні тенденції дизайну поліграфічної продукції

Abstract

The paper analyzes modern trends in printed product design, focusing on gradient solutions, handwritten typography, and glitch effects. The influence of these visual techniques on user perception and brand identity is explored. A case study of contemporary packaging design is also considered. Key trends identified include the intensive use of multi-layered gradients to create depth and dynamism, and the application of handwritten typography to foster brand authenticity and trust. Special attention is paid to the "glitch effect" as a reflection of digital culture in physical media, and the principle of eclecticism in modern compositions.