Автоматизація процесів планування та публікації контенту в SMM

Abstract

This work aims to automate content planning and publishing processes in social media marketing (SMM). Existing tools and methods for managing content strategies are analyzed, and their functional limitations are identified. A Telegram bot is proposed as an effective solution for automating content scheduling, reminders, and publication control. The architecture, logic, and key algorithms of the system are described. The developed solution helps reduce routine workload and increases the efficiency of SMM specialists and small businesses