Інтерактивні елементи як інструмент підвищення залученості аудиторії у веб-виданнях

Abstract

This study examines the impact of interactive elements on audience engagement in modern web publications. The study systematizes the main types of interactive components – infographics, quizzes, multimedia features, and interactive map – and analyzes their impact on behavioral metrics such as session duration, scroll depth, and bounce rate. Based on an analysis of international media, practical recommendations were formulated for incorporating interactive elements into publications.