Corporate style as a brand promotion technology

Публікація:
Corporate style as a brand promotion technology

dc.contributor.author	Azarenkov, V. I.
dc.contributor.author	Yerokhina, A. V.
dc.date.accessioned	2024-05-18T21:21:42Z
dc.date.available	2024-05-18T21:21:42Z
dc.date.issued	2024
dc.description.abstract	This paper examines corporate identity as a technology of brand promotion in the context of increased competition. The article analyses world examples in business and literature that prove that corporate identity is an important part of brand recognition and promotion. Careless attitude to its development can lead to undesirable consequences.
dc.identifier.citation	Azarenkov V. I. Corporate style as a brand promotion technology / V. I. Azarenkov, A. V. Yerokhina // Поліграфічні, мультимедійні та web-технології : матеріали Молодіжної школи-семінару ІX Міжнар. наук.-техн. конф., 14-28 травня 2024 р. – Харків : ТОВ «Друкарня Мадрид», 2024. – Т. 2. – C. 118-119.
dc.identifier.uri	https://openarchive.nure.ua/handle/document/26416
dc.language.iso	en
dc.publisher	ТОВ «Друкарня Мадрид»
dc.subject	Corporate style
dc.subject	brand
dc.title	Corporate style as a brand promotion technology
dc.type	Conference proceedings
dspace.entity.type	Publication