Вплив колірних рішень на емоційне сприйняття бренду в дизайні ювелірних вебінтерфейсів

Abstract

This work is dedicated to the study of color solutions and their impact on the emotional perception of a brand within jewelry web interfaces. The research emphasizes the significance of color psychology, palette harmony, and visual contrast in building consumer trust and reinforcing the premium identity of the brand. Given that jewelry is a high-involvement and emotionally driven product, special attention is paid to the psychological influence of specific color schemes and the strategic balance between background tones and product visualization. The study aims to develop practical recommendations for implementing effective color strategies to create aesthetically sophisticated and user-friendly web interfaces that enhance brand recognition and improve conversion rates in the luxury e-commerce segment.