Visual saturation: analysis of advertising in social networks

Gutiérrez, Venus Maribel Gutiérrez; Gurieva, N.

Публікація:
Visual saturation: analysis of advertising in social networks

dc.contributor.author	Gutiérrez, Venus Maribel Gutiérrez
dc.contributor.author	Gurieva, N.
dc.date.accessioned	2021-07-03T16:20:56Z
dc.date.available	2021-07-03T16:20:56Z
dc.date.issued	2020
dc.description.abstract	We are so saturated with visual information that now it’s a challenge for designers and artists to find a balance between amount of the information and complexity of the message that is transmitted through advertising. Social media advertising are advertisements served to users on social media platforms. Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform, but at the same time, because of the low quality of such advertising, users are getting oversaturated with this information that becomes unpleasant and generates user “blindness”.	uk_UA
dc.identifier.citation	Gutiérrez Venus Maribel Gutiérrez, Gurieva N. Visual saturation: analysis of advertising in social networks // Поліграфічні, мультимедійні та web-технології: матеріали Молодіжної школи-семінару V Міжнародної науково-технічної конференції, 3 листопада 2020 р. – Харків: ХНУРЕ, 2020. – Т2. – С. 41-43.	uk_UA
dc.identifier.uri	https://openarchive.nure.ua/handle/document/16780
dc.language.iso	en	uk_UA
dc.publisher	ХНУРЕ	uk_UA
dc.subject	Visual saturation	uk_UA
dc.subject	analysis	uk_UA
dc.title	Visual saturation: analysis of advertising in social networks	uk_UA
dc.type	Conference proceedings	uk_UA
dspace.entity.type	Publication