Публікація:
Strategies of Interaction with a Consumer Within the Marketing Product Policy

dc.contributor.authorПолозова, Т. В.
dc.contributor.authorСтоян, О. Ю.
dc.contributor.authorДіденко, Є. В.
dc.contributor.authorСтороженко, О. В.
dc.contributor.authorМосквічова, О. С.
dc.date.accessioned2019-02-01T09:24:02Z
dc.date.available2019-02-01T09:24:02Z
dc.date.issued2018
dc.descriptionAll papers published in the Entrepreneurship and Sustainability Issues are indexed/abstracted by: Web of Science, Scopus, Clarivate Analytics.uk_UA
dc.description.abstractA matrix of strategies for interaction with a consumer in the Internet is developed based on the use of two-vector coordinate system: the degree of consumer readiness to purchase and the communication environment. The means of promotion has been analyzed in accordance with the strategy of interaction with the consumer in the Internet. The KPI system for the communication activity of the enterprise in the Internet was proposed on the basis of crowd-technologies. The built matrix of areas of correction of the communication policy allows the company to determine the further direction of correction of communications for each level of communication influence.uk_UA
dc.identifier.citationStoian O., Polozova T., Didenko E., Storozhenko O., Moskvichova O. Strategies of interaction with a consumer within the marketing product policy // Entrepreneurship and sustainability issues. – 2018. – № 6 (2). – С. 1018-1027.uk_UA
dc.identifier.issn2345-0282
dc.identifier.urihttp://openarchive.nure.ua/handle/document/7813
dc.language.isoenuk_UA
dc.publisherEntrepreneurship and sustainability issuesuk_UA
dc.relation.ispartofseries6(2);
dc.subjectmarketing product policyuk_UA
dc.subjectstrategyuk_UA
dc.subjectcommunication policyuk_UA
dc.subjectconsumeruk_UA
dc.subjectcrowd-technologiesuk_UA
dc.titleStrategies of Interaction with a Consumer Within the Marketing Product Policyuk_UA
dc.typeArticleuk_UA
dspace.entity.typePublication

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