Вплив технічних характеристик сучасних бездзеркальних камер на якість візуального рекламного контенту

Abstract

The paper examines how the technical characteristics of modern mirrorless cameras, including sensor design, dynamic range, resolution, autofocus, image stabilisation and electronic viewfinder, afect the quality of visual advertising content. It is shown that sensor performance and RAW workflow reduce tonal losses and noise, while objective quality assessment should be combined with marketing criteria.