Застосування штучного інтелекту у життєвому циклі розробки програмних продуктів для імерсивних подорожей

Abstract

This work examines the role of artificial intelligence in the development lifecycle of immersive travel products. Modern digital tourism is moving from static guide applications to intelligent and personalized systems. Immersive travel is understood as a context-aware digital experience based on geolocation, adaptive content, and interactive services. The study shows that AI can be applied at the stages of analysis, design, implementation, testing, and maintenance. Special attention is paid to context-aware recommendation systems that improve relevance and user engagement. The results confirm that AI is both a technological basis of immersive travel services and an effective tool for project management in digital tourism.