In today’s world, startups as a way of organizing teams that create innovative products and services, can be found in just founded companies and large established corporations. Due to extreme competition and high risks in this area, effective project management is becoming increasingly important. The work analyzes methods and models of project management, and also investigates their practical use in startups and innovation projects. The research results can be useful for those who work in these industries and are interested in improving the effectiveness of project management.