(ТОВ «Друкарня Мадрид», 2024) Astakhova, A.; Chebotarоva, I.
This thesis delves into the analysis of the impact of motion design on audience engagement on social media. It examines the importance of audience engagement on social media, the definition of motion design, the psychological impact of visual stimuli on user behaviour, and analyses an existing example of an advertising campaign using VFX video.