ElAr :: Перегляд за автором "Tikhaya, T."

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Internet marketing metrics visualization methodology for related search
(WARSE, 2019) Omarov, M.; Tikhaya, T.; Lyashenko, V.
A generalization of various metrics and approaches for the disclosure of assessments of Internet marketing is given. A wavelet analysis technique is proposed for disclosing Internet marketing metrics in the case of using related search queries. Wavelet coherence is selected to understand the ideology of using wavelet analysis techniques to investigate Internet marketing metrics. The possibility of a comparative analysis for related search queries is shown. The possibility of visual analysis of Internet marketing metrics using wavelet analysis technique was noted. Specific examples of the use of coherence wavelet for analyzing Internet marketing on specific queries are given.
Internet Marketing Technologies In Civil Engineering
(IAEME Publication, 2018) Omarov, M.; Tikhaya, T.; Lyashenko, V.
The main issues of application of Internet marketing technology in the field of civil engineering are considered. The main directions of modern use of Internet technologies and Internet marketing in the sphere of civil engineering are analyzed. In the form of separate schemes, the forms of marketing combinations are formalized as a result of a combination of classic and modern Internet marketing technologies. The relationship between marketing and Internet marketing in implementing the strategies of managing companies in the field of civil engineering is generalized.