Internet Marketing Technologies In Civil Engineering

Abstract

The main issues of application of Internet marketing technology in the field of civil engineering are considered. The main directions of modern use of Internet technologies and Internet marketing in the sphere of civil engineering are analyzed. In the form of separate schemes, the forms of marketing combinations are formalized as a result of a combination of classic and modern Internet marketing technologies. The relationship between marketing and Internet marketing in implementing the strategies of managing companies in the field of civil engineering is generalized.