Віртуальний клієнт у реальному світі: можливості та ризики технології DTOC

Abstract

This work explores the innovative Digital Twin of the Customer (DTOC) technology and its impact on real-time customer engagement. DTOC creates dynamic digital profiles by integrating data from various sources, including social media, purchase histories, and IoT devices. These digital replicas enable companies to simulate, analyze, and forecast customer behavior with high accuracy. The study highlights opportunities such as enhanced personalization, proactive service, and data-driven strategic decision-making. Ultimately, this work provides valuable insights into balancing DTOC’s transformative potential with its inherent risks in modern customer relationship management.