Вплив психології кольору на прийняття рішень у комерційних лендінгах

Abstract

This research investigates the psychological impact of color schemes on user decision-making processes within commercial landing pages. It focuses on how visual hierarchy, contrast, and color associations influence trust and conversion rates in the premium automobile market. The study highlights the strategic use of achromatic palettes combined with vibrant accents to guide user attention and enhance brand perception. The findings provide practical UI/UX recommendations for designing effective digital presentations for high-value products, ensuring a balance between aesthetic appeal and functional clarity