Колометрія як емоційне сприйняття людиною

Abstract

This work examines how color can affect a person's perception of certain information. The general associations that some of the colors can evoke have been described. The research that proves that there is no universal meaning of color is analyzed. Color perception may depend on nationality, article, age, etc. In general, color is indeed a good way of communication and has an effect on people, but it is not a universal tool.