Показники та методи ux-дослідження гейміфікаційних механік у додатках з NFT

Abstract

The paper examines methodological approaches to analyzing the effectiveness of gamification mechanisms in mobile applications for NFT digital assets. Attention is focused on user retention and engagement metrics, including session duration, repeat visits, scenario completion depth, and interaction frequency with NFT objects. The study proposes a combined approach based on behavioral analytics and observation of user scenario execution. The practical value of the approach lies in supporting more informed design decisions for gamified mobile NFT products.