Дослідження використання методів та засобів гейміфікації додатків з метою підвищення зацікавленості користувачів

Abstract

This paper investigates the use of methods and tools for applications gamification in order to increase user interest. The relevance of the study is due to the presence of a wide range of applications using gamification methods: from gaming applications and online stores to interactive movies and the lack of a single gamification concept. The work is devoted to the study of the effectiveness of methods and tools of gamification based on the developed evaluation methodology and predefined efficiency criteria.