Маркетинг та ком'юніті-менеджмент для інді-ігор

Abstract

The paper examines the specifics of marketing and community management for indie game projects. The key digital promotion tools are analyzed: social media, content marketing, crowdfunding platforms, and communities. The stages of community building before and after a product launch are described. It is shown that an engaged community significantly reduces the marketing budget and increases the likelihood of a successful release. Practical recommendations for small development teams are provided