Психологія кольору у гейм-дизайні

Abstract

This paper examines the role of color psychology in game design as a tool for shaping emotional responses, cognitive perception, and player immersion. It analyzes color as a key element of visual communication that performs aesthetic, semantic, and navigational functions within interactive environments. The study highlights the importance of visual hierarchy, consistent color coding, cultural context, accessibility, and dynamic lighting in enhancing usability and engagement. The findings emphasize that a scientifically grounded application of color principles significantly contributes to immersive and coherent game experiences.