Мистецтво створення маскотів: від ідеї до живого образу

Abstract

This text explores the importance and role of mascots in media, discussing their influential value for brands and products. It examines the process of creating a mascot, how it differs from static logos, and how it affects audience perception. Important functions of mascots are highlighted, such as evoking an emotional connection, stimulating active audience participation, and creating uniqueness for brands.