Розробка цілісної системи фірмового стилю бренду «КВІТ»

Abstract

he key principle of corporate identity design is the consistency of all its components –color, graphics, and typography – across various media, which ensures the brand’s integrity and recognizability. Given the small print runs, digital printing was chosen as the primary production method, as it offers flexibility, speed, and sufficient color reproduction quality. For packaging products, offset printing may be used depending on the print run and production conditions.