Візуальний стиль персонажа 2D-анімації як інструмент невербальної комунікації

Abstract

This abstract explores the visual style of 2D animation characters as a fundamental tool for non-verbal communication in multimedia and video games. By analyzing the psychological impact of shape language, color contrasts, and minimalist non-photorealistic rendering, the research demonstrates how intentional simplification enhances emotional resonance. The study highlights the cognitive mechanisms behind abstraction and its critical role in conveying complex psychological states and deepening viewer immersion.