Personalization in printing: how marketing approaches are changing

Chebotarova, I. B.; Cherkashyna, H. I.

Публікація:
Personalization in printing: how marketing approaches are changing

dc.contributor.author	Chebotarova, I. B.
dc.contributor.author	Cherkashyna, H. I.
dc.date.accessioned	2025-05-26T18:49:50Z
dc.date.available	2025-05-26T18:49:50Z
dc.date.issued	2025
dc.description.abstract	This paper explores the impact of personalization on the printing industry and the evolving approaches to marketing communication. The study examines Variable Data Printing (VDP) technology as the foundation of personalized printing, enabling the creation of unique materials tailored to each consumer. Practical examples of such solutions in advertising, packaging, and publishing are analyzed. The advantages of a personalized approach in increasing the effectiveness of advertising campaigns and fostering emotional connections with the audience are identified.
dc.identifier.citation	Chebotarova I. B. Personalization in printing: how marketing approaches are changing / I. B. Chebotarova, H. I. Cherkashyna // Поліграфічні, мультимедійні та web-технології : матеріали Молодіжної школи-семінару X Міжнар. наук.-техн. конф., 14-17 травня 2025 р. – Київ : ТОВ «Видавництво Ліра-К», 2025. – Т. 2. – С. 83-87.
dc.identifier.uri	https://openarchive.nure.ua/handle/document/31326
dc.language.iso	en
dc.publisher	ТОВ «Видавництво Ліра-К»
dc.subject	marketing communication
dc.subject	printing
dc.title	Personalization in printing: how marketing approaches are changing
dc.type	Conference proceedings
dspace.entity.type	Publication